post a replica of the catalog addressed to “The New Residents at (the former deal with on the consumer)” due to the fact the brand new citizens possibly has tastes and interests really equivalent to those of the customer-after all, he bought the identical residence! To give this mailing extra power, you may tip a note onto the front cover on the book stating that “the Smiths employed our catalog on a regular basis, perhaps you will uncover it equally valuable.”

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